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Convenient Advice In luxury watches Clarified
By: NNBUM Added: 24-06-14
If financial assumptions aren't your thing, this article might not be for you. Thankfully market researcher and forecasting firm IDC has come to our rescue in our attempt to hang some hard numbers on the iWatch opportunity.

According to IDC, 2014 will be a breakout year for the smartwatch. By their calculations, the global market for wearable computers, a term they use to encompass other wearables like fitness bands as well as smartwatches, will reach 19.2 million this year. Perhaps more importantly, this emerging gadget category will reach 111.9 million units shipped in 2018, good for an annual average growth rate between then and now of 78.4%.

As noted above, IDC lumps both lower-tech wearbles like Nike's Fuel Band and more advanced smartwatches like Apple's eventual iWatch into the same category here. However, there's plenty of reason to think that, especially as time goes on, the more advanced smartwatches will increasingly cannibalize their lower-end brethren as their various functionalities get integrated into smartwatches. Case in point, Nike already pre-empted this inevitability earlier this year when it announced it would stop producing the hardware for its highly popular FuelBand to focus exclusively on the software side of the thing.

So for simplicity's sake, we'll assume that these figures represent smartwatch shipments entirely. Again, not perfect, but enough to get some kind of plausible barometer for the size of the smartwatch market in which Apple will eventually operate.

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